Custom & DIY Chucks: A New Industry in the Shoe World

In 1908, Marquis Mills Converse decided to start a rubber shoe company. At the time, the idea was considered ludicrous because most companies were bound by a rubber trust, limiting the amount of the material they could use. Instead of bending to warnings, Converse used their unique business strategy as a branding technique. A Converse's 1913 slogan promised, "a rubber shoe company that would be independent enough not to follow every other company in every thing they do." The strategy worked and … [Read more...]