Make Your Footwear Comfy with Custom Insoles

Custom Insole Photo

How good is it to be and young and strong! Such are the expressions of people who are old. But in today's world, some younger people too express the same, due to the excesses of their daily routine which involves a lot of walking. An employee works hard standing all day long at the reception table, a journalist being on his toes at the reporting site, a stage performer doing rounds of rehearsals and then giving the final act to the public or an athlete practicing hard for an upcoming match. All … [Read more...]

Custom & DIY Chucks: A New Industry in the Shoe World

In 1908, Marquis Mills Converse decided to start a rubber shoe company. At the time, the idea was considered ludicrous because most companies were bound by a rubber trust, limiting the amount of the material they could use. Instead of bending to warnings, Converse used their unique business strategy as a branding technique. A Converse's 1913 slogan promised, "a rubber shoe company that would be independent enough not to follow every other company in every thing they do." The strategy worked and … [Read more...]