Changing the World Shoe by Shoe
Posted by kim on May 26, 2007
Converse.com launched “Make Mine Red” where consumers are offered a unique experience to design any Converse (PRODUCT) RED Chuck Taylor All Star canvas high- or low-top with a custom palette of seasonal colors and patterns to support the (PRODUCT) RED initiative.
15% of the net retail sales will be paid to The Global Fund to fight AIDS, Tuberculosis and Malaria.
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