Payless becomes exclusive seller of Dexter brand
Posted by kim on June 26, 2007
From today’s USA Today: Payless ShoeSource will become the exclusive U.S. seller of Dexter brand shoes, adding a big piece to Payless’ strategy of distancing itself from its bargain-bin shoe past, the companies said Tuesday.
Formerly found in department stores like Kohl’s and J.C. Penney’s, the 50-year-old brand will begin appearing in Payless’ 4,600 stores in a limited men’s line this Christmas. A full line of men’s and women’s casual and dress shoes will go on sale next year, said Matt Rubel, the company’s chief executive.
The company won’t completely abandon its low-cost ancestry. Payless plans to develop the shoes in its New York design studio and charge $25 to $45 a pair for men, below the $60 price they fetched in department stores, and $15 to $30 for women, Rubel said. Full Story.
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