Custom & DIY Chucks: A New Industry in the Shoe World

Shoeaholics Anonymous Disclosure

In 1908, Marquis Mills Converse decided to start a rubber shoe company. At the time, the idea was considered ludicrous because most companies were bound by a rubber trust, limiting the amount of the material they could use. Instead of bending to warnings, Converse used their unique business strategy as a branding technique. A Converse’s 1913 slogan promised, “a rubber shoe company that would be independent enough not to follow every other company in every thing they do.” The strategy worked and to this day Converse has kept its independent flavor.
Chuck Taylor worked with the company from 1928 to 1938, conceiving the signature diamond pattern sole. He then became the namesake for what is now Converse’s most popular style of shoe. Converse shoes faired well in the beginning. But the brand really took off in the 50’s with the birth of Rock’n Roll and the formation of the NBA. At this point, the basketball-centric Converse All-Stars and the independent Chuck Taylor’s had the perfect audiences.

After the surge in the 50’s the brand fell out of the mainstream. But in the last decade, Converse made a move to re-release more classic styles, with a campaign that mirrored the independence it preached in the 50’s. The success was likewise. Chuck Taylors or “Chucks” blew-up. Chuck Taylors are once again the shoe of the independent. Recognizing this, Converse encourages customers to design their own customizable pair. Chucks have become as independent as their wearers.

Chucks Taylors are a statement of self-expression. Reaching beyond the options on the website, many artists have taken to using the shoes as a canvas. These creative cobblers have fostered a new market; making custom made chucks a modern fashion movement. Design topics reach all across the board. Punk Rock enthusiasts adorn their chucks with song lyrics, band names and musician portraits. Lovers of billiards or bowling add 8 balls, pool tables, bowling pins and score cards. Sports fans show off their favorite teams, mascots and players. Because the shoes are so blank to begin with, the possibilities for customization are endless. The shoe has strayed far from its basketball fame, but hasn’t sacrificed any of its independent personality.

The customization surrounding chucks has given them a distinct artist appeal. No longer the shoe of hoops stars; the Converse Chuck Taylors have become the footwear of choice for a new crowd of independent spirits.

  • Converse
    Pass up on the chafing, the irritations and the less-than-flattering smell that come with rockin' your Chucks without socks and maintain a level of comfort with a pair of these discreetly-designed, women's Cut-for-Chucks socks from Converse! Features a six-pair pack of socks cut specifically for the low-collar style of Chuck Taylor All Star sneakers.Offers premium protection for active feet.No-show cut with reciprocated heel helps to keep sock in place.Comfort rib cuff.Padded sole add comfort and performance.Converse All Star logo on bottom.Machine wash in warm water. Tumble dry on low heat.Materials: 98% polyester, 2% spandex.
    $20.00  from Zappos.com
  • Converse
    A no-show sock specifically designed for the low-collar style of Converse Chuck Taylor All Star sneakers.Sold as a six-pair pack.No-show sock sits below the ankle.Offers premium protection for active feet.Ribbed cuff.No-slip heel helps keep socks in place.Half-cushion design for all-day comfort.96% polyester, 2% nylon, 2% Spandex.Machine wash cold. Tumble dry low.Imported.
    $22.00  from Zappos.com
  • Converse
    With a no-show profile and moisture-wicking technology, our Converse liner socks are the perfect complement to your favorite Chucks. package of 3 pairs made for Chucks moisture management y-heel logo on sole polyester/nylon/spandex washable imported sock size 10-13 fits shoe sizes 6-12
    $14.00  from JCPenney
  • Converse
    Tough cotton canvas means long-lasting durability in an inimitably classic sneaker packed with vintage appeal and fitted with a micro-suede, Lunarlon liner for exceptional support and impact cushioning, giving you the most comfortably cool ride you'll ever need. Color (s) : black/ black, black/ white/ navy canvas, deep bordeaux/ white/ canvas, parchment/ navy, salsa red/ white/ navy canvas, sodalite blue/ white/ canvas, thunder/ white/ navy canvas, white/ white/ navy canvas. Brand: Converse. Style Name: Converse Chuck Taylor All Star 'Chuck II' High Top Sneaker (Men) . Style Number: 1125623.
    $74.95  from Nordstrom
  • Converse
    Tough cotton canvas means long-lasting durability in an inimitably classic sneaker packed with vintage appeal and fitted with a micro-suede, Lunarlon liner for exceptional support and impact cushioning, giving you the most comfortably cool ride you'll ever need. Color (s) : black/ black, black/ white/ navy canvas, deep bordeaux/ white/ canvas, parchment/ navy, salsa red/ white/ navy canvas, sodalite blue/ white/ canvas, thunder/ white/ navy canvas, white/ white/ navy canvas. Brand: Converse. Style Name: Converse Chuck Taylor All Star 'Chuck II' High Top Sneaker (Men) . Style Number: 1125623.
    $74.95  from Nordstrom
  • Converse
    Tough cotton canvas means long-lasting durability in an inimitably classic sneaker packed with vintage appeal and fitted with a micro-suede, Lunarlon liner for exceptional support and impact cushioning, giving you the most comfortably cool ride you'll ever need. Color (s) : black/ black, black/ white/ navy canvas, deep bordeaux/ white/ canvas, parchment/ navy, salsa red/ white/ navy canvas, sodalite blue/ white/ canvas, thunder/ white/ navy canvas, white/ white/ navy canvas. Brand: Converse. Style Name: Converse Chuck Taylor All Star 'Chuck II' High Top Sneaker (Men) . Style Number: 1125623.
    $74.95  from Nordstrom

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